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The Most Selfish Product Launch Ever

An event to launch Julie’s Biscuits new product, Charm.

Service : Brand, Activation | Client : Julie's Biscuits | Year : 2023

Julie’s Biscuits needed a fun way to launch their new variant, Charm, a premium dessert biscuit.
 

Ever tasted something that was so good you didn’t want to share, but did begrudging because you know, that’s the social convention?
 

Well, we made a list of all those social conventions and uninvited them from this event.
 

Me. Myself. And Charm was an event that was unapologetically about you.
 

Invites that discouraged sharing? Check.
 

Personalised photo ops that put you and you alone front and center? Check.


Workshops for one? Check.


The result? An afternoon of gloriously selfish indulgence!

Julie's Charm | Me, Myself & Charm | Official Launch

Julie's Charm | Me, Myself & Charm | Official Launch

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