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Citi Plus. It all adds up.

An integrated campaign to showcase how Citi Plus brings it all together for your wealth.

Service : Digital, Social, Content, Brand, Activation | Client : Citi Singapore | Year : 2023

How do you compete against new digital banks that seem to have unlimited funding? How do you provide value to customers who are consumed by a sale/discount culture? How does an old and well-established bank appeal to a young audience? The answers helped create our new campaign for Citi Plus. 

 

We replaced a big production commercial with social content from a comedian. We ditched the one-trick pony to show people the value of things coming together. We translated the language of wealth for the masses of young people. Communicating one single message through it all - It all adds up with Citi Plus.  

CitiPlus Savings

CitiPlus Savings

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CitiPlus All-In-One

CitiPlus All-In-One

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CitiPlus Investment

CitiPlus Investment

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Got a question? We’re always up for starting a conversation.
info@ninetwentyeight.sg

© 2023 by Nine:TwentyEight. 

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