Service : Design, Social | Client : Mercedes-Benz | Year : 2022

In the Year of the Rabbit, the rabbit is obviously going to grace almost all forms of design for almost all brands. And that’s root of the issue for most brands - they all tend to look similar. We were tasked with making Mercedes-Benz stand out but, and this is a big but, it had to be red and we had to feature a rabbit.    

We looked for inspiration in the range of Mercedes-Benz vehicles and were drawn by the clean lines and the aerodynamic flow. So we created flowing lines that mirrored the wind as it swept the surface of the car and turned them into various shapes - including the rabbit. Giving our Lunar New Year creations for Mercedes-Benz an avant-garde design – just like Mercedes-Benz vehicles.