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10 seconds To Guess What You’re Eating
A campaign that put KFC on the breakfast map.
Service : Digital, Social, Brand, Activation | Client : KFC | Year : 2023
KFC was facing low awareness of their breakfast offerings.
We took its star product, the KFC Riser Burger to the streets, blindfolded people, and asked them to guess the ingredients in what they were tasting.
Guess what? While it took some people some time, the unmistakable taste of KFC’s Original Recipe eventually shone through and we managed to get ourselves into the breakfast game.
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