top of page
Pushing A Fuel Tank To Its Absolute Limits
An activation that put test drives to the test.
Service : Digital, Social, Brand, Activation | Client : Kia | Year : 2022
The Kia Niro Hybrid boasts class leading fuel efficiency. We needed a way to prove this to prospective buyers.
We set out to break the national record for the longest test drive ever recorded.
Multiple drivers joined us for a relay, taking the Niro on a test drive that lasted more than 24 hours, non-stop, with NO refuels.
We made it past the 970km mark and finally parked ourselves safely in the Singapore Book Of Records!
bottom of page