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A campaign that wants you to do…nothing.

Helping people understand that home is not the place for hard work.

Service : Digital, Social, Brand, Out-of-home | Client : Urban Company | Year : 2022

Urban Company is a home services app that offers household cleaning services, in house massages and manicure/pedicure services. With low awareness in the Singapore market, our brief was to raise the profile of the app and increase take up rates for their services.

 

With Singapore being a country obsessed with busy-ness, we created a campaign that we knew would speak their language: Get Busy Relaxing. Because that’s exactly what a busy Singaporean wants to hear when the work week ends and the weekend begins. We created a series of videos, outdoor posters and a social media push to encourage people to do literally …nothing. All while Urban Company’s crew of homecare professionals do all the work.

UrbanCompany_Spotless

UrbanCompany_Spotless

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UrbanCompany_TravelTime

UrbanCompany_TravelTime

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UrbanCompany_HomePrep

UrbanCompany_HomePrep

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UrbanCompany_BusySchedule

UrbanCompany_BusySchedule

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UrbanCompany_BingeWatching

UrbanCompany_BingeWatching

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