A campaign that wants you to do…nothing.
Helping people understand that home is not the place for hard work.
Service : Digital, Social, Brand, Out-of-home | Client : Urban Company | Year : 2022
Urban Company is a home services app that offers household cleaning services, in house massages and manicure/pedicure services. With low awareness in the Singapore market, our brief was to raise the profile of the app and increase take up rates for their services.
With Singapore being a country obsessed with busy-ness, we created a campaign that we knew would speak their language: Get Busy Relaxing. Because that’s exactly what a busy Singaporean wants to hear when the work week ends and the weekend begins. We created a series of videos, outdoor posters and a social media push to encourage people to do literally …nothing. All while Urban Company’s crew of homecare professionals do all the work.