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The One Job A.I. Can Never Replace
An activation about the future of mental health amongst our youth.
Service : Digital, Social, Brand, Activation | Client : Sharity | Year : 2023
For decades, Sharity has espoused the values of caring and sharing. They had a challenge of keeping that relevant amongst youth in this day and age. This year, they wanted to raise awareness about the mental health needs of young Singaporeans.
We created a campaign that centred around a hot topic: Artificial Intelligence, and used society’s fascination with it to send youths an important message about the one role A.I. can never replace.
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