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The One Job A.I. Can Never Replace

An activation about the future of mental health amongst our youth.

Service : Digital, Social, Brand, Activation | Client : Sharity | Year : 2023

For decades, Sharity has espoused the values of caring and sharing. They had a challenge of keeping that relevant amongst youth in this day and age. This year, they wanted to raise awareness about the mental health needs of young Singaporeans.

We created a campaign that centred around a hot topic: Artificial Intelligence, and used society’s fascination with it to send youths an important message about the one role A.I. can never replace.

#SharityIRL - A Social Experiment

#SharityIRL - A Social Experiment

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info@ninetwentyeight.sg

© 2023 by Nine:TwentyEight. 

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